
At its core, ELECTRE celebrates fashion as an act of self-definition: less about full outfits and more about intention, about layering memories, silhouettes, and textures. It is a response to fleeting trends—championing timeless pieces that transform through how they are worn.
This is fashion as mood, movement, and message contrasting feminine structure with a sense of poetic rebellion.


The fashion: This story is a meditation on modern style as self-expression—where fashion becomes less about full-look consumption and more about the art of layering, mixing, and reinterpreting timeless elements. While with elements of nostalgia, the palette is dusted off by the edge of undergarments worn as accessories. It speaks to a more sustainable mindset: investing in versatile pieces, styling with intention, and wearing garments in unexpected ways.



Creative Director/Photographer: Arline Malakian @arlinemalakian
Makeup Artist: Hanoch Drori @Show Division @hanochdrori
Model: Amy Lundman @Massardo Model Management | @Ledrew Models @earth2_ames
Assistant: Juan Diego Delgado @jdiego_del
Producer: AM Visual Communications @amvisualcom


