BENATIVE SHANGHAI is a leading luxury shoe brand from China beloved by top celebrities, influencers, and millions of sophisticated modern women in China. However, it was only recently that the brand made waves outside of China.
With the support of the NYC-based PR company VELVET.CO INTERNATIONAL, Benative Shanghai successfully teamed up with Acid NYC to showcase their shoe styles at New York Fashion Week 2019. This cross-cultural collaboration is a first time for both designers and has made serious heat at the Fashion Week.
(You can also view the full video of the runway show on YouTube)
“The group show of Benative Shanghai and ACID NYC made a great example for cross-cultural collaboration,” said Jenny Zheng, founder of the Velvet.Co International. “It is a proof that cross-cultural collaboration could be a smart move for designers who are seeking opportunities in an international market.” According to Scott Chester, the co-founder of Acid NYC, he is looking forward to execute more collaborative productions with Benative Shanghai.
About VELVET.CO INTERNATIONAL
Founded by the award-winning Top Chinese Fashion and Lifestyle Influencer Jenny Zheng, Velvet.Co International is a NYC-based PR and digital marketing agency providing services for businesses in art, fashion and lifestyle. Velvet.Co International explore and invent new ways for brands to reach, connect, and build relationships with their target customers in both China and the U.S. markets across digital channels and special events.
