Created in partnership with
MY SOUL DESIGN
A blend of a Japanese urban legend, campfire horror story, and beauty editorial
Photographer: JOYCE @ MIU VERMILLION
Hair and makeup artist: ANDREA CLAIRE
Model: MEI @ MANNEQUIN STUDIOS
Producer: YO
Textile sculptures: MY SOUL DESIGN
It is a Japanese urban legend about a girl who lives in the gaps or the in-between-places in your house (in a tiny crack in your wall, behind your furniture, under your bed, etc).
She chooses her victim carefully, then she lives with him/her quietly. You might not be aware of her presence for a while until the moment she decided to stop hiding herself from you.
If you are unfortunate enough to lock eyes with her, she will ask you to play a game of hide and seek. No matter what you say, she will vanish and the game will start. You might not spot her again for a while and you might think you are safe. But, if you accidentally see her again for the second time, the game will end with her being the winner. If that happens, she will drag you – forcefully – into the gap then hunt for her next victim.The story-part of this editorial – written in English and Japanese by an anonymous author – combined several different urban legends into one …
Here is the first paragraph of the story:
“In my living room, there is a tiny crack in the wall that keeps on coming back. Every week, I try to come up with a new way to patch it. More than three hundred sixty five attempts later, the crack is still there.”
The handwritten-style text has a number of intentional errors. Let us know if you can spot them all (-;
Short video